Wet cooking sauces inflation in Brazil stood at -18.450% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 10 wet cooking sauces SKUs from companies such as Fugini, Barilla and Casa do Sabor that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Muffato offered lowest prices of the total SKUs within the wet cooking sauces category from October through December 2023, followed by Shoppe and Delivery Extra. According to the analysis, the price range of $5 and below was the most competitive, with 8 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Muffato had greatest share of lowest prices for individual SKUs in wet cooking sauces in Brazil in Q4 2023.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed garlic and madeira as the most popular (by number of SKUs) wet cooking sauces variants. These were priced 28.18% lower than the average price of a wet cooking sauces SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Muffato, Shoppe, Delivery Extra, Supermercado Pereira and Pao de Acucar. According to the analysis, Supermercado Pereira had the lowest average unit price, while the retailer with the widest product assortment was Muffato.
The report brings attention to the intricate pricing dynamics within the wet cooking sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Muffato, Shoppe and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of wet cooking sauces SKUs. However, to comprehensively grasp wet cooking sauces market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil wet cooking sauces market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
