Sugar confectionery inflation in the Ukraine stood at 1.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 150 sugar confectionery SKUs from companies such as Roshen, Moon Sensation and Bob Snail that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the sugar confectionery category from October through December 2023, followed by Bengusta and MegaMarket. According to the analysis, the price range of $5 and below was the most competitive, with 126 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in sugar confectionery in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mint and almond & coconut flakes as the most popular (by number of SKUs) sugar confectionery variants. These were priced 43.34% higher than the average price of a sugar confectionery SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Bengusta, MegaMarket, Metro and . According to the analysis, Metro had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the sugar confectionery market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Bengusta and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of sugar confectionery SKUs. However, to comprehensively grasp sugar confectionery market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine sugar confectionery market, buy the report here.