Squash/syrups inflation in South Africa stood at 7.770% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 50 squash/syrups SKUs from companies such as Oros, Brookes and Rose’s that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Pick n Pay offered lowest prices of the total SKUs within the squash/syrups category from October through December 2023, followed by Makro and Woolworths-South Africa. According to the analysis, the price range of $5 and below was the most competitive, with 47 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Pick n Pay had greatest share of lowest prices for individual SKUs in squash/syrups in South Africa in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for squash/syrups category by the retailers tracked by GlobalData. Among variants, the tracker revealed guava and orange as the most popular (by number of SKUs) squash/syrups variants. These were priced 20.14% higher than the average price of a squash/syrups SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Pick n Pay, Makro, Woolworths-South Africa, and . According to the analysis, Makro had the lowest average unit price, while the retailer with the widest product assortment was Pick n Pay.
The report brings attention to the intricate pricing dynamics within the squash/syrups market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Pick n Pay, Makro and Woolworths-South Africa stood out as prominent e-retailers, providing competitive pricing for a substantial number of squash/syrups SKUs. However, to comprehensively grasp squash/syrups market in South Africa, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the South Africa squash/syrups market, buy the report here.
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