Sports drinks inflation in Japan stood at -2.730% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 17 sports drinks SKUs from companies such as Pocari Sweat, Toreta! and Aquarius that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Seiyu offered lowest prices of the total SKUs within the sports drinks category from October through December 2023, followed by Zenplus and The Flying Pig. According to the analysis, the price range of $5 and below was the most competitive, with 9 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Seiyu had greatest share of lowest prices for individual SKUs in sports drinks in Japan in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for sports drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed original and citrus as the most popular (by number of SKUs) sports drinks variants. These were priced 109.39% lower than the average price of a sports drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Seiyu, Zenplus, The Flying Pig, and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Seiyu.
The report brings attention to the intricate pricing dynamics within the sports drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Seiyu, Zenplus and The Flying Pig stood out as prominent e-retailers, providing competitive pricing for a substantial number of sports drinks SKUs. However, to comprehensively grasp sports drinks market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan sports drinks market, buy the report here.