Sports drinks inflation in Canada stood at 6.670% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 65 sports drinks SKUs from companies such as Gatorade, Powerade and G Zero that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Sports Drinks pricing trends in Canada

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Real Candian Superstore offered lowest prices of the total SKUs within the sports drinks category from October through December 2023, followed by Real Candian Superstore and Atlantic SuperMarket. According to the analysis, the price range of $5 and $10 was the most competitive, with 31 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Real Candian Superstore had greatest share of lowest prices for individual SKUs in sports drinks in Canada in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for sports drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed orange and fruit punch; isotonic drink as the most popular (by number of SKUs) sports drinks variants. These were priced 0.72% lower than the average price of a sports drinks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Real Candian Superstore, Voila, Valu Mart, Atlantic SuperMarket and Plantx Canada. According to the analysis, Voila had the lowest average unit price, while the retailer with the widest product assortment was Real Candian Superstore.

The report brings attention to the intricate pricing dynamics within the sports drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Real Candian Superstore and Atlantic SuperMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of sports drinks SKUs. However, to comprehensively grasp sports drinks market in Canada, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Canada sports drinks market, buy the report here.

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