Prepared meals inflation in Switzerland stood at -15.770% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 214 prepared meals SKUs from companies such as Anna’s Best, M-Budget and Subito that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that MIGROS ONLINE offered lowest prices of the total SKUs within the prepared meals category from October through December 2023, followed by Coop At Home and Volg Shop. According to the analysis, the price range of $5 and $10 was the most competitive, with 104 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, MIGROS ONLINE had greatest share of lowest prices for individual SKUs in prepared meals in Switzerland in Q4 2023.
Analysis of the quarterly price data showed that MIGROS ONLINE offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed margherita and ricotta & spinach; tortelloni as the most popular (by number of SKUs) prepared meals variants. These were priced 5.06% higher than the average price of a prepared meals SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were MIGROS ONLINE, Coop At Home, Volg Shop, and . According to the analysis, MIGROS ONLINE had the lowest average unit price, while the retailer with the widest product assortment was MIGROS ONLINE.
The report brings attention to the intricate pricing dynamics within the prepared meals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, MIGROS ONLINE, Coop At Home and Volg Shop stood out as prominent e-retailers, providing competitive pricing for a substantial number of prepared meals SKUs. However, to comprehensively grasp prepared meals market in Switzerland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Switzerland prepared meals market, buy the report here.