Popcorn inflation in India stood at -6.790% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 76 popcorn SKUs from companies such as Act II, 4700BC  and American Garden that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Big Basket offered lowest prices of the total SKUs within the popcorn category from October through December 2023, followed by Spar India and Natures Basket. According to the analysis, the price range of $5 and below was the most competitive, with 76 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Big Basket had greatest share of lowest prices for individual SKUs in popcorn in India in Q4 2023.

Analysis of the quarterly price data showed that Spar India offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed natural and classic salted as the most popular (by number of SKUs) popcorn variants. These were priced 82.68% higher than the average price of a popcorn SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Big Basket, Spar India, Natures Basket, Lulu-India and . According to the analysis, Spar India had the lowest average unit price, while the retailer with the widest product assortment was Big Basket.

The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Big Basket, Spar India and Natures Basket stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in India, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the India popcorn market, buy the report here.

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