Popcorn inflation in Brazil stood at -8.900% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 40 popcorn SKUs from companies such as Yoki, Ponzan and Pratic Leve that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Popcorn pricing trends in Brazil

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the popcorn category from October through December 2023, followed by Pao de Acucar and Delivery Extra. According to the analysis, the price range of $5 and below was the most competitive, with 38 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in popcorn in Brazil in Q4 2023.

Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed caramel and natural as the most popular (by number of SKUs) popcorn variants. These were priced 38.83% lower than the average price of a popcorn SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Pao de Acucar, Delivery Extra, Angeloni and Shoppe. According to the analysis, Angeloni had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.

The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Pao de Acucar and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil popcorn market, buy the report here.

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