Packaged water inflation in the Ukraine stood at 3.840% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 296 packaged water SKUs from companies such as Morshynska, Borjomi and Bonaqua that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the packaged water category from January through March 2024, followed by Metro and Eko Market. According to the analysis, the price range of $5 and below was the most competitive, with 230 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in packaged water in the Ukraine in Q1 2024.
Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mineral water and mineral water; gas as the most popular (by number of SKUs) packaged water variants. These were priced 25.05% higher than the average price of a packaged water SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, Eko Market, MegaMarket and . According to the analysis, MegaMarket had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and Eko Market stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine packaged water market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
