Packaged water inflation in Canada stood at -1.650% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 91 packaged water SKUs from companies such as Compliments, San Pellegrino and Nestle Pure Life that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Packaged Water pricing trends in Canada

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the packaged water category from October through December 2023, followed by Real Candian Superstore and Atlantic SuperMarket. According to the analysis, the price range of $5 and below was the most competitive, with 71 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in packaged water in Canada in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for packaged water category by the retailers tracked by GlobalData. Among variants, the tracker revealed spring water; natural and natural; spring water as the most popular (by number of SKUs) packaged water variants. These were priced 42.36% lower than the average price of a packaged water SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Real Candian Superstore, Atlantic SuperMarket, Valu Mart and Plantx Canada. According to the analysis, Real Candian Superstore had the lowest average unit price, while the retailer with the widest product assortment was Voila.

The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Real Candian Superstore and Atlantic SuperMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in Canada, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Canada packaged water market, buy the report here.

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