Milk inflation in Brazil stood at 38.340% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 280 milk SKUs from companies such as Piracanjuba, Ninho and Italac that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Shoppe offered lowest prices of the total SKUs within the milk category from October through December 2023, followed by Supermercado Pereira and Delivery Extra. According to the analysis, the price range of $5 and below was the most competitive, with 189 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Shoppe had greatest share of lowest prices for individual SKUs in milk in Brazil in Q4 2023.

Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed condensed and chocolate as the most popular (by number of SKUs) milk variants. These were priced 72.5% higher than the average price of a milk SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Shoppe, Supermercado Pereira, Delivery Extra, Pao de Acucar and Angeloni. According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Shoppe.

The report brings attention to the intricate pricing dynamics within the milk market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Shoppe, Supermercado Pereira and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of milk SKUs. However, to comprehensively grasp milk market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil milk market, buy the report here.

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