Meat inflation in the Ukraine stood at 3.150% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 262 meat SKUs from companies such as Alan, Nasha Ryaba and Metro Chef that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Meat pricing trends in Ukraine

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the meat category from October through December 2023, followed by Metro and Eko Market. According to the analysis, the price range of $5 and below was the most competitive, with 183 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in meat in the Ukraine in Q4 2023.

Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed sausage and pork as the most popular (by number of SKUs) meat variants. These were priced 15.09% lower than the average price of a meat SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, Eko Market, and . According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Takfur.

The report brings attention to the intricate pricing dynamics within the meat market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and Eko Market stood out as prominent e-retailers, providing competitive pricing for a substantial number of meat SKUs. However, to comprehensively grasp meat market in the Ukraine, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the Ukraine meat market, buy the report here.

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