Liqueurs inflation in the Ukraine stood at 0.320% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 117 liqueurs SKUs from companies such as Vana Tallinn, Bardinet and Jagermeister that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Metro offered lowest prices of the total SKUs within the liqueurs category from January through March 2024, followed by Takfur and MegaMarket. According to the analysis, the price range of $10 and $15 was the most competitive, with 40 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Metro had greatest share of lowest prices for individual SKUs in liqueurs in the Ukraine in Q1 2024.
Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 40% alcohol and 35% alcohol as the most popular (by number of SKUs) liqueurs variants. These were priced 25.05% higher than the average price of a liqueurs SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Metro, Takfur, MegaMarket, Eko Market and . According to the analysis, MegaMarket had the lowest average unit price, while the retailer with the widest product assortment was Metro.
The report brings attention to the intricate pricing dynamics within the liqueurs market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Metro, Takfur and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of liqueurs SKUs. However, to comprehensively grasp liqueurs market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine liqueurs market, buy the report here.
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