Liqueurs inflation in France stood at 0.340% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 48 liqueurs SKUs from companies such as Monin, Giffard and Les Chais du Fort that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Liqueurs pricing trends in France

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that la Belle Vie offered lowest prices of the total SKUs within the liqueurs category from October through December 2023, followed by Greenwiz and . According to the analysis, the price range of $20 and $50 was the most competitive, with 31 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, la Belle Vie had greatest share of lowest prices for individual SKUs in liqueurs in France in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for liqueurs category by the retailers tracked by GlobalData. Among variants, the tracker revealed 20% alcohol; elderflower and 45% alcohol; pastis as the most popular (by number of SKUs) liqueurs variants. These were priced 0.62% higher than the average price of a liqueurs SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were la Belle Vie, Greenwiz, , and . According to the analysis, la Belle Vie had the lowest average unit price, while the retailer with the widest product assortment was la Belle Vie.

The report brings attention to the intricate pricing dynamics within the liqueurs market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, la Belle Vie, Greenwiz and stood out as prominent e-retailers, providing competitive pricing for a substantial number of liqueurs SKUs. However, to comprehensively grasp liqueurs market in France, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the France liqueurs market, buy the report here.

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