Iced/rtd tea drinks inflation in the UK stood at 0.190% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 47 iced/rtd tea drinks SKUs from companies such as Lipton, Remedy and Captain Kombucha that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Holland And Barrett offered the lowest prices of the total SKUs within the iced/rtd tea drinks category from April through June 2023, followed by Tesco and Bestway. According to the analysis, the price range of $5 and below was the most competitive, with 35 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Holland And Barrett had the greatest share of lowest prices for individual SKUs in iced/rtd tea drinks in the UK in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for iced/rtd tea drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed lemon and peach as the most popular (by number of SKUs) iced/rtd tea drinks variants. These were priced 15.16% higher than the average price of a iced/rtd tea drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Holland And Barrett, Tesco, Bestway, The Plantbase Store and Delicatezza. According to the analysis, Spirit Store had the lowest average unit price, while the retailer with the widest product assortment was Holland And Barrett.
The report brings attention to the intricate pricing dynamics within the iced/rtd tea drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Holland And Barrett, Tesco and Bestway stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd tea drinks SKUs. However, to comprehensively grasp the iced/rtd tea drinks market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK's iced/rtd tea drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
