Iced/rtd tea drinks inflation in Poland stood at -0.150% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 25 iced/rtd tea drinks SKUs from companies such as FuzeTea, Cudo and Herbapol that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered lowest prices of the total SKUs within the iced/rtd tea drinks category from October through December 2023, followed by Auchan Poland and Frisco. According to the analysis, the price range of $5 and below was the most competitive, with 25 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had greatest share of lowest prices for individual SKUs in iced/rtd tea drinks in Poland in Q4 2023.
Analysis of the quarterly price data showed that Rossmann Poland offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed lemon and peach as the most popular (by number of SKUs) iced/rtd tea drinks variants. These were priced 50.58% lower than the average price of a iced/rtd tea drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Auchan Poland, Frisco, Rossmann Poland and Aldi Poland. According to the analysis, Aldi Poland had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.
The report brings attention to the intricate pricing dynamics within the iced/rtd tea drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Auchan Poland and Frisco stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd tea drinks SKUs. However, to comprehensively grasp iced/rtd tea drinks market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland iced/rtd tea drinks market, buy the report here.