Iced/rtd tea drinks inflation in India stood at 58.080% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 31 iced/rtd tea drinks SKUs from companies such as Brewhouse, Grabenord and Kultur’d that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Natures Basket offered lowest prices of the total SKUs within the iced/rtd tea drinks category from October through December 2023, followed by Big Basket and Jiomart. According to the analysis, the price range of $5 and below was the most competitive, with 26 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Natures Basket had greatest share of lowest prices for individual SKUs in iced/rtd tea drinks in India in Q4 2023.

Analysis of the quarterly price data showed that Spar India offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed lemon and lemon; black tea as the most popular (by number of SKUs) iced/rtd tea drinks variants. These were priced 13.5% lower than the average price of a iced/rtd tea drinks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Natures Basket, Big Basket, Jiomart, Spar India and . According to the analysis, Big Basket had the lowest average unit price, while the retailer with the widest product assortment was Natures Basket.

The report brings attention to the intricate pricing dynamics within the iced/rtd tea drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Natures Basket, Big Basket and Jiomart stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd tea drinks SKUs. However, to comprehensively grasp iced/rtd tea drinks market in India, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the India iced/rtd tea drinks market, buy the report here.

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