Iced/rtd coffee drinks inflation in the UAE stood at -0.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 14 iced/rtd coffee drinks SKUs from companies such as Nescafé, Starbucks and Frappuccino that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Choithrams offered the lowest prices of the total SKUs within the iced/rtd coffee drinks category from April through June 2023, followed by Lulu Webstore and Trolley. According to the analysis, the price range of $5 and below was the most competitive, with 10 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Choithrams had the greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in the UAE in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for iced/rtd coffee drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed original and caramel as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 32.34% higher than the average price of a iced/rtd coffee drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Choithrams, Lulu Webstore, Trolley, Supermart and . According to the analysis, Choithrams had the lowest average unit price, while the retailer with the widest product assortment was Choithrams.
The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Choithrams, Lulu Webstore and Trolley stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp the iced/rtd coffee drinks market in the UAE, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UAE's iced/rtd coffee drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
