Iced/rtd coffee drinks inflation in Qatar stood at -7.390% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 65 iced/rtd coffee drinks SKUs from companies such as Starbucks, Mr. Brown and Nescafé that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Family offered lowest prices of the total SKUs within the iced/rtd coffee drinks category from January through March 2024, followed by Lulu-Qatar and Getit. According to the analysis, the price range of $5 and below was the most competitive, with 60 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Family had greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in Qatar in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for iced/rtd coffee drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed vanilla and mocha as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 45.94% lower than the average price of a iced/rtd coffee drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Family, Lulu-Qatar, PANDA QATAR, Getit and Carrefour Qatar. According to the analysis, PANDA QATAR had the lowest average unit price, while the retailer with the widest product assortment was Family.
The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Family, Lulu-Qatar and Getit stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp iced/rtd coffee drinks market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar iced/rtd coffee drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
