Iced/rtd coffee drinks inflation in Germany stood at -25.130% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 6 iced/rtd coffee drinks SKUs from companies such as Krüger, Nescafé and Yfood that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Kaufland offered lowest prices of the total SKUs within the iced/rtd coffee drinks category from January through March 2024, followed by Alnatura and EDEKA 24. According to the analysis, the price range of $5 and below was the most competitive, with 3 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Kaufland had greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in Germany in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for iced/rtd coffee drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed natural and coldbrew coffee as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 66.98% higher than the average price of a iced/rtd coffee drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Kaufland, Alnatura, EDEKA 24, and . According to the analysis, Alnatura had the lowest average unit price, while the retailer with the widest product assortment was Kaufland.
The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Kaufland, Alnatura and EDEKA 24 stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp iced/rtd coffee drinks market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany iced/rtd coffee drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
