Hot tea inflation in Italy stood at 8.110% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 69 hot tea SKUs from companies such as Twinings, Pompadour and Cupper that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Hot Tea pricing trends in Italy

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Italia offered lowest prices of the total SKUs within the hot tea category from October through December 2023, followed by Etailian Food and Supermarket Italy. According to the analysis, the price range of $5 and below was the most competitive, with 63 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Italia had greatest share of lowest prices for individual SKUs in hot tea in Italy in Q4 2023.

Analysis of the quarterly price data showed that Carrefour Italia offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chamomile and classics; earl grey as the most popular (by number of SKUs) hot tea variants. These were priced 50% lower than the average price of a hot tea SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Italia, Etailian Food, Supermarket Italy, and . According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Italia.

The report brings attention to the intricate pricing dynamics within the hot tea market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Italia, Etailian Food and Supermarket Italy stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot tea SKUs. However, to comprehensively grasp hot tea market in Italy, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Italy hot tea market, buy the report here.

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