Hot coffee inflation in the Ukraine stood at 1.740% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 750 hot coffee SKUs from companies such as Jacobs Coffee, Lavazza and Rioba that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Bengusta offered lowest prices of the total SKUs within the hot coffee category from October through December 2023, followed by Takfur and MegaMarket. According to the analysis, the price range of $5 and $10 was the most competitive, with 227 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Bengusta had greatest share of lowest prices for individual SKUs in hot coffee in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed instant and monarch; instant as the most popular (by number of SKUs) hot coffee variants. These were priced 60.76% lower than the average price of a hot coffee SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Bengusta, Takfur, MegaMarket, Metro and Eko Market. According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Bengusta.
The report brings attention to the intricate pricing dynamics within the hot coffee market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Bengusta, Takfur and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot coffee SKUs. However, to comprehensively grasp hot coffee market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine hot coffee market, buy the report here.