Hot coffee inflation in Russian Federation stood at -0.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 214 hot coffee SKUs from companies such as VkusVill, Jacobs Coffee and Jardin that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Vkusvill offered the lowest prices of the total SKUs within the hot coffee category from April through June 2023, followed by Alphabet Taste and DAMART. According to the analysis, the price range of $5 and below was the most competitive, with 105 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Vkusvill had the greatest share of lowest prices for individual SKUs in hot coffee in Russian Federation in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for hot coffee category by the retailers tracked by GlobalData. Among variants, the tracker revealed monarch and chicory as the most popular (by number of SKUs) hot coffee variants. These were priced 68.43% lower than the average price of a hot coffee SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Vkusvill, Alphabet Taste, DAMART, and . According to the analysis, DAMART had the lowest average unit price, while the retailer with the widest product assortment was Vkusvill.

The report brings attention to the intricate pricing dynamics within the hot coffee market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Vkusvill, Alphabet Taste and DAMART stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot coffee SKUs. However, to comprehensively grasp the hot coffee market in Russian Federation, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Russian Federation's hot coffee market, buy the report here.

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