Hot coffee inflation in Poland stood at -5.710% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 243 hot coffee SKUs from companies such as Jacobs Coffee, Tchibo and Lavazza that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered lowest prices of the total SKUs within the hot coffee category from October through December 2023, followed by Leclerc and Frisco. According to the analysis, the price range of $5 and $10 was the most competitive, with 114 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had greatest share of lowest prices for individual SKUs in hot coffee in Poland in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for hot coffee category by the retailers tracked by GlobalData. Among variants, the tracker revealed premium; ground and kronung as the most popular (by number of SKUs) hot coffee variants. These were priced 4.34% lower than the average price of a hot coffee SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Leclerc, Frisco, Auchan Poland and . According to the analysis, Barbora Poland had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.
The report brings attention to the intricate pricing dynamics within the hot coffee market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Leclerc and Frisco stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot coffee SKUs. However, to comprehensively grasp hot coffee market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland hot coffee market, buy the report here.