Hot coffee inflation in Germany stood at 13.640% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 896 hot coffee SKUs from companies such as Jacobs Coffee, Senseo and Tassimo that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Kaufland offered lowest prices of the total SKUs within the hot coffee category from October through December 2023, followed by EDEKA 24 and Amazon Germany. According to the analysis, the price range of $20 and $50 was the most competitive, with 248 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Kaufland had greatest share of lowest prices for individual SKUs in hot coffee in Germany in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for hot coffee category by the retailers tracked by GlobalData. Among variants, the tracker revealed classic and latte macchiato; capsules as the most popular (by number of SKUs) hot coffee variants. These were priced 24.66% higher than the average price of a hot coffee SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Kaufland, EDEKA 24, Amazon Germany, Rossmann and Aldi. According to the analysis, World Of Sweets had the lowest average unit price, while the retailer with the widest product assortment was Kaufland.
The report brings attention to the intricate pricing dynamics within the hot coffee market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Kaufland, EDEKA 24 and Amazon Germany stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot coffee SKUs. However, to comprehensively grasp hot coffee market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany hot coffee market, buy the report here.