Herbs, spices & seasonings inflation in Australia stood at -6.290% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 256 herbs, spices & seasonings SKUs from companies such as Spice & Co., Honest to Goodness and Planet Organic that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Harris Farm offered lowest prices of the total SKUs within the herbs, spices & seasonings category from October through December 2023, followed by Goodness and International Groceries. According to the analysis, the price range of $5 and below was the most competitive, with 186 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Harris Farm had greatest share of lowest prices for individual SKUs in herbs, spices & seasonings in Australia in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for herbs, spices & seasonings category by the retailers tracked by GlobalData. Among variants, the tracker revealed oregano and fine; sea salt as the most popular (by number of SKUs) herbs, spices & seasonings variants. These were priced 88.81% higher than the average price of a herbs, spices & seasonings SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Harris Farm, Goodness, International Groceries, Coles and . According to the analysis, Coles had the lowest average unit price, while the retailer with the widest product assortment was Harris Farm.

The report brings attention to the intricate pricing dynamics within the herbs, spices & seasonings market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Harris Farm, Goodness and International Groceries stood out as prominent e-retailers, providing competitive pricing for a substantial number of herbs, spices & seasonings SKUs. However, to comprehensively grasp herbs, spices & seasonings market in Australia, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Australia herbs, spices & seasonings market, buy the report here.

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