Fish & seafood inflation in Poland stood at -8.130% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 389 fish & seafood SKUs from companies such as Auchan, Lisner and Graal that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Fish & Seafood pricing trends in Poland

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Auchan Poland offered lowest prices of the total SKUs within the fish & seafood category from October through December 2023, followed by Leclerc and Barbora Poland. According to the analysis, the price range of $5 and below was the most competitive, with 293 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Poland had greatest share of lowest prices for individual SKUs in fish & seafood in Poland in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for fish & seafood category by the retailers tracked by GlobalData. Among variants, the tracker revealed tomato sauce; herring fillet and cream sauce; herring fillets as the most popular (by number of SKUs) fish & seafood variants. These were priced 56.85% lower than the average price of a fish & seafood SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Poland, Leclerc, Barbora Poland, Frisco and Odeo. According to the analysis, Aldi Poland had the lowest average unit price, while the retailer with the widest product assortment was Auchan Poland.

The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Poland, Leclerc and Barbora Poland stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in Poland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Poland fish & seafood market, buy the report here.

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