Energy bars inflation in Saudi Arabia stood at 12.480% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 12 energy bars SKUs from companies such as Bakalland, Barebells and Nature Valley that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour offered lowest prices of the total SKUs within the energy bars category from October through December 2023, followed by Danube and Souq-Saudi Arabia. According to the analysis, the price range of $5 and below was the most competitive, with 7 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour had greatest share of lowest prices for individual SKUs in energy bars in Saudi Arabia in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for energy bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed ba!; cranberry & orange and ba!; five dried fruits as the most popular (by number of SKUs) energy bars variants. These were priced 2.86% higher than the average price of a energy bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour, Danube, Souq-Saudi Arabia, and . According to the analysis, Carrefour had the lowest average unit price, while the retailer with the widest product assortment was Carrefour.
The report brings attention to the intricate pricing dynamics within the energy bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour, Danube and Souq-Saudi Arabia stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy bars SKUs. However, to comprehensively grasp energy bars market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia energy bars market, buy the report here.