Energy bars inflation in Germany stood at 20.710% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 15 energy bars SKUs from companies such as Power System, Barebells and Layenberger that were sold by e-retailers. Buy the report here.

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Data Insights Quarterly Energy Bars pricing trends in Germany

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Rossmann offered lowest prices of the total SKUs within the energy bars category from October through December 2023, followed by EDEKA 24 and Kaufland. According to the analysis, the price range of $5 and below was the most competitive, with 12 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Rossmann had greatest share of lowest prices for individual SKUs in energy bars in Germany in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for energy bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed banana & chocolate and chocolate brownie as the most popular (by number of SKUs) energy bars variants. These were priced 25.74% higher than the average price of a energy bars SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Rossmann, EDEKA 24, Kaufland, Amazon Germany and . According to the analysis, Amazon Germany had the lowest average unit price, while the retailer with the widest product assortment was Rossmann.

The report brings attention to the intricate pricing dynamics within the energy bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Rossmann, EDEKA 24 and Kaufland stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy bars SKUs. However, to comprehensively grasp energy bars market in Germany, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Germany energy bars market, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.