Cookies (sweet biscuits) inflation in Italy stood at 8.820% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 345 cookies (sweet biscuits) SKUs from companies such as Mulino Bianco, Loacker and Gastone Lago that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Italia offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from October through December 2023, followed by Etailian Food and Supermarket Italy. According to the analysis, the price range of $5 and below was the most competitive, with 293 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Italia had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Italy in Q4 2023.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chocolate and wheat as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 2.34% lower than the average price of a cookies (sweet biscuits) SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Italia, Etailian Food, Supermarket Italy, and . According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Italia.
The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Italia, Etailian Food and Supermarket Italy stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy cookies (sweet biscuits) market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
