Cookies (sweet biscuits) inflation in Germany stood at -1.340% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 192 cookies (sweet biscuits) SKUs from companies such as Bahlsen, Alnatura and Loacker that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that World Of Sweets offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from October through December 2023, followed by EDEKA 24 and Alnatura. According to the analysis, the price range of $5 and below was the most competitive, with 159 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, World Of Sweets had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Germany in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for cookies (sweet biscuits) category by the retailers tracked by GlobalData. Among variants, the tracker revealed classic; milk chocolate; wafer bar; minis and hazelnut; wafers as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 55.71% higher than the average price of a cookies (sweet biscuits) SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were World Of Sweets, EDEKA 24, Alnatura, Rossmann and Aldi. According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was World Of Sweets.

The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, World Of Sweets, EDEKA 24 and Alnatura stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in Germany, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Germany cookies (sweet biscuits) market, buy the report here.

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