Cookies (sweet biscuits) inflation in Brazil stood at 26.820% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 680 cookies (sweet biscuits) SKUs from companies such as Bauducco, Liane and Oreo that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Shoppe offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from October through December 2023, followed by Supermercado Pereira and Angeloni. According to the analysis, the price range of $5 and below was the most competitive, with 579 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Shoppe had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Brazil in Q4 2023.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chocolate and milk as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 46.92% lower than the average price of a cookies (sweet biscuits) SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Shoppe, Supermercado Pereira, Angeloni, Delivery Extra and Pao de Acucar. According to the analysis, Delivery Extra had the lowest average unit price, while the retailer with the widest product assortment was Shoppe.
The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Shoppe, Supermercado Pereira and Angeloni stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil cookies (sweet biscuits) market, buy the report here.