Cookies (sweet biscuits) inflation in Australia stood at -8.770% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 75 cookies (sweet biscuits) SKUs from companies such as Wernli, Grandma Wild’S and Famous Biscuits that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Harris Farm offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from October through December 2023, followed by International Groceries and Goodness. According to the analysis, the price range of $5 and below was the most competitive, with 58 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Harris Farm had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Australia in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for cookies (sweet biscuits) category by the retailers tracked by GlobalData. Among variants, the tracker revealed organic; cacao butter waffers and dark chocolate as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 48.55% higher than the average price of a cookies (sweet biscuits) SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Harris Farm, International Groceries, Goodness, Coles and . According to the analysis, Coles had the lowest average unit price, while the retailer with the widest product assortment was Harris Farm.
The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Harris Farm, International Groceries and Goodness stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia cookies (sweet biscuits) market, buy the report here.