Chocolate inflation in Switzerland stood at -9.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 332 chocolate SKUs from companies such as Frey, Lindt and Coop that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Chocolate pricing trends in Switzerland

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that MIGROS ONLINE offered lowest prices of the total SKUs within the chocolate category from October through December 2023, followed by Coop At Home and Volg Shop. According to the analysis, the price range of $5 and below was the most competitive, with 221 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, MIGROS ONLINE had greatest share of lowest prices for individual SKUs in chocolate in Switzerland in Q4 2023.

Analysis of the quarterly price data showed that MIGROS ONLINE offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed milk and assorted as the most popular (by number of SKUs) chocolate variants. These were priced 2.04% lower than the average price of a chocolate SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were MIGROS ONLINE, Coop At Home, Volg Shop, and . According to the analysis, MIGROS ONLINE had the lowest average unit price, while the retailer with the widest product assortment was MIGROS ONLINE.

The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, MIGROS ONLINE, Coop At Home and Volg Shop stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in Switzerland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Switzerland chocolate market, buy the report here.

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