Cheese inflation in Brazil stood at -25.270% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 117 cheese SKUs from companies such as Quata, Président and Tirolez that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Cheese pricing trends in Brazil

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the cheese category from October through December 2023, followed by Shoppe and Angeloni. According to the analysis, the price range of $5 and below was the most competitive, with 90 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in cheese in Brazil in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for cheese category by the retailers tracked by GlobalData. Among variants, the tracker revealed grated; parmesan and creamy; cottage as the most popular (by number of SKUs) cheese variants. These were priced 37.95% higher than the average price of a cheese SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Shoppe, Angeloni, Muffato and . According to the analysis, Supermercado Pereira had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.

The report brings attention to the intricate pricing dynamics within the cheese market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Shoppe and Angeloni stood out as prominent e-retailers, providing competitive pricing for a substantial number of cheese SKUs. However, to comprehensively grasp cheese market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil cheese market, buy the report here.

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