Cereal bars inflation in Italy stood at 9.840% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 33 cereal bars SKUs from companies such as Enervit, Kellogg’s and Carrefour Bio that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Italia offered lowest prices of the total SKUs within the cereal bars category from October through December 2023, followed by Etailian Food and . According to the analysis, the price range of $5 and below was the most competitive, with 31 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Italia had greatest share of lowest prices for individual SKUs in cereal bars in Italy in Q4 2023.
Analysis of the quarterly price data showed that Carrefour Italia offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed cereal and almond & chocolate as the most popular (by number of SKUs) cereal bars variants. These were priced 44.11% higher than the average price of a cereal bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Italia, Etailian Food, , and . According to the analysis, Etailian Food had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Italia.
The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Italia, Etailian Food and stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp cereal bars market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy cereal bars market, buy the report here.