Cereal bars inflation in India stood at -6.560% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 56 cereal bars SKUs from companies such as Ritebite, RiteBite Max Protein and Mojo Bar that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Natures Basket offered lowest prices of the total SKUs within the cereal bars category from October through December 2023, followed by Big Basket and Lulu-India. According to the analysis, the price range of $5 and below was the most competitive, with 53 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Natures Basket had greatest share of lowest prices for individual SKUs in cereal bars in India in Q4 2023.
Analysis of the quarterly price data showed that Jiomart offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chikki and peanut butter as the most popular (by number of SKUs) cereal bars variants. These were priced 65.91% lower than the average price of a cereal bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Natures Basket, Big Basket, Lulu-India, Jiomart and . According to the analysis, Lulu-India had the lowest average unit price, while the retailer with the widest product assortment was Natures Basket.
The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Natures Basket, Big Basket and Lulu-India stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp cereal bars market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India cereal bars market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
