Carbonates inflation in the UK stood at 0.120% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 1,117 carbonates SKUs from companies such as Fever-Tree, Schweppes and Coca-Cola that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Bestway offered the lowest prices of the total SKUs within the carbonates category from April through June 2023, followed by ASDA and The Bottle Club. According to the analysis, the price range of $5 and below was the most competitive, with 815 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Bestway had the greatest share of lowest prices for individual SKUs in carbonates in the UK in Q2 2023.
Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed caffeine included/standard and orange as the most popular (by number of SKUs) carbonates variants. These were priced 5.14% higher than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Bestway, ASDA, Tesco, The Bottle Club and Morrisons. According to the analysis, Poundland had the lowest average unit price, while the retailer with the widest product assortment was Bestway.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Bestway, ASDA and The Bottle Club stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp the carbonates market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK's carbonates market, buy the report here.