Carbonates inflation in Poland stood at -4.840% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 134 carbonates SKUs from companies such as Coca-Cola, Schweppes and On Lemon that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Carbonates pricing trends in Poland

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered lowest prices of the total SKUs within the carbonates category from October through December 2023, followed by Auchan Poland and Frisco. According to the analysis, the price range of $5 and below was the most competitive, with 128 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had greatest share of lowest prices for individual SKUs in carbonates in Poland in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for carbonates category by the retailers tracked by GlobalData. Among variants, the tracker revealed caffiene included/standard and orange as the most popular (by number of SKUs) carbonates variants. These were priced 31.19% lower than the average price of a carbonates SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Auchan Poland, Frisco, Leclerc and Aldi Poland. According to the analysis, Leclerc had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.

The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Auchan Poland and Frisco stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Poland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Poland carbonates market, buy the report here.

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