Carbonates inflation in Japan stood at 2.550% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 48 carbonates SKUs from companies such as Coca-Cola, Coca-Cola Zero and Fanta that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Zenplus offered lowest prices of the total SKUs within the carbonates category from October through December 2023, followed by The Flying Pig and Seiyu. According to the analysis, the price range of $20 and $50 was the most competitive, with 27 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Zenplus had greatest share of lowest prices for individual SKUs in carbonates in Japan in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for carbonates category by the retailers tracked by GlobalData. Among variants, the tracker revealed caffeine included/standard and low calorie as the most popular (by number of SKUs) carbonates variants. These were priced 9.61% lower than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Zenplus, The Flying Pig, Seiyu, Costco Japan and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Zenplus.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Zenplus, The Flying Pig and Seiyu stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan carbonates market, buy the report here.