Carbonates inflation in Germany stood at -13.440% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 13 carbonates SKUs from companies such as Coca-Cola, Twist and Drink and Arizona that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that EDEKA 24 offered lowest prices of the total SKUs within the carbonates category from January through March 2024, followed by Aldi and Amazon Germany. According to the analysis, the price range of $5 and $10 was the most competitive, with 5 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, EDEKA 24 had greatest share of lowest prices for individual SKUs in carbonates in Germany in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for carbonates category by the retailers tracked by GlobalData. Among variants, the tracker revealed apple and orange as the most popular (by number of SKUs) carbonates variants. These were priced 34.58% higher than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were EDEKA 24, Aldi, Amazon Germany, World Of Sweets and . According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was EDEKA 24.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, EDEKA 24, Aldi and Amazon Germany stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany carbonates market, buy the report here.
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