Carbonates inflation in Brazil stood at 49.840% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 318 carbonates SKUs from companies such as Coca-Cola, Fanta and Guaraná Jesus that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Carbonates pricing trends in Brazil

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Shoppe offered lowest prices of the total SKUs within the carbonates category from October through December 2023, followed by Supermercado Pereira and Muffato. According to the analysis, the price range of $5 and below was the most competitive, with 242 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Shoppe had greatest share of lowest prices for individual SKUs in carbonates in Brazil in Q4 2023.

Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed caffeine included/standard and orange as the most popular (by number of SKUs) carbonates variants. These were priced 33.79% lower than the average price of a carbonates SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Shoppe, Supermercado Pereira, Pao de Acucar, Muffato and Delivery Extra. According to the analysis, Pao de Acucar had the lowest average unit price, while the retailer with the widest product assortment was Shoppe.

The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Shoppe, Supermercado Pereira and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil carbonates market, buy the report here.

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