Carbonates inflation in Australia stood at 0.380% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 133 carbonates SKUs from companies such as Fever-Tree, Mount Franklin and Kirks that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Harris Farm offered lowest prices of the total SKUs within the carbonates category from January through March 2024, followed by Copper And Oak and Coles. According to the analysis, the price range of $5 and below was the most competitive, with 95 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Harris Farm had greatest share of lowest prices for individual SKUs in carbonates in Australia in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for carbonates category by the retailers tracked by GlobalData. Among variants, the tracker revealed 0% sugar and ginger beer as the most popular (by number of SKUs) carbonates variants. These were priced 2.95% lower than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Harris Farm, Copper And Oak, Coles, International Groceries and Dan Murphys. According to the analysis, Coles had the lowest average unit price, while the retailer with the widest product assortment was Harris Farm.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Harris Farm, Copper And Oak and Coles stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia carbonates market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
