Butter & spreadable fats inflation in the Ukraine stood at 6.240% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 55 butter & spreadable fats SKUs from companies such as Président, Ferma and Ferma- Terra Food that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the butter & spreadable fats category from October through December 2023, followed by Metro and Eko Market. According to the analysis, the price range of $5 and below was the most competitive, with 47 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in butter & spreadable fats in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed peasant; sweet cream and 73% fat as the most popular (by number of SKUs) butter & spreadable fats variants. These were priced 31.92% lower than the average price of a butter & spreadable fats SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, Eko Market, MegaMarket and . According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the butter & spreadable fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and Eko Market stood out as prominent e-retailers, providing competitive pricing for a substantial number of butter & spreadable fats SKUs. However, to comprehensively grasp butter & spreadable fats market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine butter & spreadable fats market, buy the report here.