Butter & spreadable fats inflation in Qatar stood at -0.360% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 127 butter & spreadable fats SKUs from companies such as Lurpak, Amul and Baladna that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Qatar offered lowest prices of the total SKUs within the butter & spreadable fats category from October through December 2023, followed by Lulu-Qatar and Family. According to the analysis, the price range of $5 and below was the most competitive, with 84 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Qatar had greatest share of lowest prices for individual SKUs in butter & spreadable fats in Qatar in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for butter & spreadable fats category by the retailers tracked by GlobalData. Among variants, the tracker revealed unsalted and salted as the most popular (by number of SKUs) butter & spreadable fats variants. These were priced 23.34% higher than the average price of a butter & spreadable fats SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Qatar, Lulu-Qatar, Family, PANDA QATAR and Getit. According to the analysis, Family had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Qatar.
The report brings attention to the intricate pricing dynamics within the butter & spreadable fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, Lulu-Qatar and Family stood out as prominent e-retailers, providing competitive pricing for a substantial number of butter & spreadable fats SKUs. However, to comprehensively grasp butter & spreadable fats market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar butter & spreadable fats market, buy the report here.