Butter & spreadable fats inflation in Canada stood at -0.140% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 170 butter & spreadable fats SKUs from companies such as Becel, Lactantia and Compliments that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the butter & spreadable fats category from October through December 2023, followed by Real Candian Superstore and Valu Mart. According to the analysis, the price range of $5 and $10 was the most competitive, with 85 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in butter & spreadable fats in Canada in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for butter & spreadable fats category by the retailers tracked by GlobalData. Among variants, the tracker revealed original; margarine and olive oil; margarine as the most popular (by number of SKUs) butter & spreadable fats variants. These were priced 1.22% higher than the average price of a butter & spreadable fats SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Real Candian Superstore, Valu Mart, Atlantic SuperMarket and . According to the analysis, Voila had the lowest average unit price, while the retailer with the widest product assortment was Voila.
The report brings attention to the intricate pricing dynamics within the butter & spreadable fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Real Candian Superstore and Valu Mart stood out as prominent e-retailers, providing competitive pricing for a substantial number of butter & spreadable fats SKUs. However, to comprehensively grasp butter & spreadable fats market in Canada, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Canada butter & spreadable fats market, buy the report here.