Breakfast cereals inflation in Japan stood at 3.160% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 65 breakfast cereals SKUs from companies such as Quaker, Calbee and Kellogg’s that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Amazon Japan offered lowest prices of the total SKUs within the breakfast cereals category from October through December 2023, followed by Seiyu and Costco Japan. According to the analysis, the price range of $5 and below was the most competitive, with 30 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Amazon Japan had greatest share of lowest prices for individual SKUs in breakfast cereals in Japan in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for breakfast cereals category by the retailers tracked by GlobalData. Among variants, the tracker revealed golden syrup; oats and sweet cinnamon; oats as the most popular (by number of SKUs) breakfast cereals variants. These were priced 40.92% lower than the average price of a breakfast cereals SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Amazon Japan, Seiyu, Costco Japan, The Flying Pig and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Amazon Japan.
The report brings attention to the intricate pricing dynamics within the breakfast cereals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Amazon Japan, Seiyu and Costco Japan stood out as prominent e-retailers, providing competitive pricing for a substantial number of breakfast cereals SKUs. However, to comprehensively grasp breakfast cereals market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan breakfast cereals market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
