Breakfast cereals inflation in India stood at 10.370% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 269 breakfast cereals SKUs from companies such as Kellogg’s, True Elements and Bagrry’s that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Breakfast Cereals pricing trends in India

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Big Basket offered lowest prices of the total SKUs within the breakfast cereals category from October through December 2023, followed by Natures Basket and Lulu-India. According to the analysis, the price range of $5 and below was the most competitive, with 215 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Big Basket had greatest share of lowest prices for individual SKUs in breakfast cereals in India in Q4 2023.

Analysis of the quarterly price data showed that Apollo Pharmacy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed oats and original as the most popular (by number of SKUs) breakfast cereals variants. These were priced 58.28% lower than the average price of a breakfast cereals SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Big Basket, Natures Basket, Lulu-India, Jiomart and Apollo Pharmacy. According to the analysis, Apollo Pharmacy had the lowest average unit price, while the retailer with the widest product assortment was Big Basket.

The report brings attention to the intricate pricing dynamics within the breakfast cereals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Big Basket, Natures Basket and Lulu-India stood out as prominent e-retailers, providing competitive pricing for a substantial number of breakfast cereals SKUs. However, to comprehensively grasp breakfast cereals market in India, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the India breakfast cereals market, buy the report here.

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