Breakfast cereals inflation in China stood at -2.020% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 153 breakfast cereals SKUs from companies such as Kellogg’s, Bob’s Red Mill and Sante that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Breakfast Cereals pricing trends in China

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the breakfast cereals category from October through December 2023, followed by GZ Grocery and RT-MART. According to the analysis, the price range of $5 and $10 was the most competitive, with 75 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in breakfast cereals in China in Q4 2023.

Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed corn flake and nutri grain as the most popular (by number of SKUs) breakfast cereals variants. These were priced 27.59% lower than the average price of a breakfast cereals SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, GZ Grocery, RT-MART, Suning and . According to the analysis, GZ Grocery had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.

The report brings attention to the intricate pricing dynamics within the breakfast cereals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, GZ Grocery and RT-MART stood out as prominent e-retailers, providing competitive pricing for a substantial number of breakfast cereals SKUs. However, to comprehensively grasp breakfast cereals market in China, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the China breakfast cereals market, buy the report here.

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