Breakfast cereals inflation in Canada stood at 15.820% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 315 breakfast cereals SKUs from companies such as Quaker, Cheerios and Compliments that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the breakfast cereals category from October through December 2023, followed by Atlantic SuperMarket and Real Candian Superstore. According to the analysis, the price range of $5 and below was the most competitive, with 192 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in breakfast cereals in Canada in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for breakfast cereals category by the retailers tracked by GlobalData. Among variants, the tracker revealed original and honey nut as the most popular (by number of SKUs) breakfast cereals variants. These were priced 8.53% lower than the average price of a breakfast cereals SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Atlantic SuperMarket, Real Candian Superstore, Valu Mart and Plantx Canada. According to the analysis, Atlantic SuperMarket had the lowest average unit price, while the retailer with the widest product assortment was Voila.

The report brings attention to the intricate pricing dynamics within the breakfast cereals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Atlantic SuperMarket and Real Candian Superstore stood out as prominent e-retailers, providing competitive pricing for a substantial number of breakfast cereals SKUs. However, to comprehensively grasp breakfast cereals market in Canada, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Canada breakfast cereals market, buy the report here.

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